BSc

BS Digital Marketing

Online only

36 months360 creditsEnglish

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Overview

Digital marketing degree online. BS Digital Marketing at FollowLap University: 8 assessed courses, 360 credits and 3,600 notional learning hours, at 10 hours per credit. The hours on each course add up to that total. The award is fully online. There is no campus to attend.

How you can study

Digital only

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Curriculum

Stage 1 — 900 hours

Code	Course	Credits
SIGVN01	Audience and offer Audience and offer (SIGVN01) is a 45-credit course on BS Digital Marketing, with 450 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Audience and offer as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone. Audience, offer, and the evidence for both — Audience and offer Channel choice and what the channel cannot do — Audience and offer Message, proof, and a measure of response — Audience and offer Ethics of persuasion and claims that must not be made — Audience and offer A campaign or content decision with a budget line — Audience and offer A recommendation a client could act on — Audience and offer	45
SJAUG02	Channel plan Channel plan (SJAUG02) is a 45-credit course on BS Digital Marketing, with 450 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Channel plan as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone. Audience, offer, and the evidence for both — Channel plan Channel choice and what the channel cannot do — Channel plan Message, proof, and a measure of response — Channel plan Ethics of persuasion and claims that must not be made — Channel plan A campaign or content decision with a budget line — Channel plan A recommendation a client could act on — Channel plan	45

Code

Course

Credits

SIGVN01

Audience and offer

Audience and offer (SIGVN01) is a 45-credit course on BS Digital Marketing, with 450 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Audience and offer as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.

Audience, offer, and the evidence for both — Audience and offer
Channel choice and what the channel cannot do — Audience and offer
Message, proof, and a measure of response — Audience and offer
Ethics of persuasion and claims that must not be made — Audience and offer
A campaign or content decision with a budget line — Audience and offer
A recommendation a client could act on — Audience and offer

SJAUG02

Channel plan

Channel plan (SJAUG02) is a 45-credit course on BS Digital Marketing, with 450 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Channel plan as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.

Audience, offer, and the evidence for both — Channel plan
Channel choice and what the channel cannot do — Channel plan
Message, proof, and a measure of response — Channel plan
Ethics of persuasion and claims that must not be made — Channel plan
A campaign or content decision with a budget line — Channel plan
A recommendation a client could act on — Channel plan

Stage 2 — 900 hours

Code	Course	Credits
SJ0UU03	Message and creative Message and creative (SJ0UU03) is a 45-credit course on BS Digital Marketing, with 450 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Message and creative as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone. Audience, offer, and the evidence for both — Message and creative Channel choice and what the channel cannot do — Message and creative Message, proof, and a measure of response — Message and creative Ethics of persuasion and claims that must not be made — Message and creative A campaign or content decision with a budget line — Message and creative A recommendation a client could act on — Message and creative	45
SJUTN04	Measurement Measurement (SJUTN04) is a 45-credit course on BS Digital Marketing, with 450 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Measurement as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone. Audience, offer, and the evidence for both — Measurement Channel choice and what the channel cannot do — Measurement Message, proof, and a measure of response — Measurement Ethics of persuasion and claims that must not be made — Measurement A campaign or content decision with a budget line — Measurement A recommendation a client could act on — Measurement	45

Code

Course

Credits

SJ0UU03

Message and creative

Message and creative (SJ0UU03) is a 45-credit course on BS Digital Marketing, with 450 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Message and creative as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.

Audience, offer, and the evidence for both — Message and creative
Channel choice and what the channel cannot do — Message and creative
Message, proof, and a measure of response — Message and creative
Ethics of persuasion and claims that must not be made — Message and creative
A campaign or content decision with a budget line — Message and creative
A recommendation a client could act on — Message and creative

SJUTN04

Measurement

Measurement (SJUTN04) is a 45-credit course on BS Digital Marketing, with 450 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Measurement as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.

Audience, offer, and the evidence for both — Measurement
Channel choice and what the channel cannot do — Measurement
Message, proof, and a measure of response — Measurement
Ethics of persuasion and claims that must not be made — Measurement
A campaign or content decision with a budget line — Measurement
A recommendation a client could act on — Measurement

Stage 3 — 900 hours

Code	Course	Credits
SJKU205	Campaign file Campaign file (SJKU205) is a 45-credit course on BS Digital Marketing, with 450 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Campaign file as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone. Audience, offer, and the evidence for both — Campaign file Channel choice and what the channel cannot do — Campaign file Message, proof, and a measure of response — Campaign file Ethics of persuasion and claims that must not be made — Campaign file A campaign or content decision with a budget line — Campaign file A recommendation a client could act on — Campaign file	45
SKESV06	Capstone: marketing file Capstone: marketing file (SKESV06) is a 45-credit course on BS Digital Marketing, with 450 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Capstone: marketing file as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone. Audience, offer, and the evidence for both — Capstone: marketing file Channel choice and what the channel cannot do — Capstone: marketing file Message, proof, and a measure of response — Capstone: marketing file Ethics of persuasion and claims that must not be made — Capstone: marketing file A campaign or content decision with a budget line — Capstone: marketing file A recommendation a client could act on — Capstone: marketing file	45

Code

Course

Credits

SJKU205

Campaign file

Campaign file (SJKU205) is a 45-credit course on BS Digital Marketing, with 450 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Campaign file as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.

Audience, offer, and the evidence for both — Campaign file
Channel choice and what the channel cannot do — Campaign file
Message, proof, and a measure of response — Campaign file
Ethics of persuasion and claims that must not be made — Campaign file
A campaign or content decision with a budget line — Campaign file
A recommendation a client could act on — Campaign file

SKESV06

Capstone: marketing file

Capstone: marketing file (SKESV06) is a 45-credit course on BS Digital Marketing, with 450 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Capstone: marketing file as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.

Audience, offer, and the evidence for both — Capstone: marketing file
Channel choice and what the channel cannot do — Capstone: marketing file
Message, proof, and a measure of response — Capstone: marketing file
Ethics of persuasion and claims that must not be made — Capstone: marketing file
A campaign or content decision with a budget line — Capstone: marketing file
A recommendation a client could act on — Capstone: marketing file

Stage 4 — 900 hours

Code	Course	Credits
SK4T907	Workplace project in Digital Marketing Workplace project in Digital Marketing (SK4T907) is a 45-credit course on BS Digital Marketing, with 450 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Workplace project in Digital Marketing as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone. Audience, offer, and the evidence for both — Workplace project in Digital Marketing Channel choice and what the channel cannot do — Workplace project in Digital Marketing Message, proof, and a measure of response — Workplace project in Digital Marketing Ethics of persuasion and claims that must not be made — Workplace project in Digital Marketing A campaign or content decision with a budget line — Workplace project in Digital Marketing A recommendation a client could act on — Workplace project in Digital Marketing	45
SKYS208	Honours file in Digital Marketing Honours file in Digital Marketing (SKYS208) is a 45-credit course on BS Digital Marketing, with 450 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Honours file in Digital Marketing as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone. Audience, offer, and the evidence for both — Honours file in Digital Marketing Channel choice and what the channel cannot do — Honours file in Digital Marketing Message, proof, and a measure of response — Honours file in Digital Marketing Ethics of persuasion and claims that must not be made — Honours file in Digital Marketing A campaign or content decision with a budget line — Honours file in Digital Marketing A recommendation a client could act on — Honours file in Digital Marketing	45

Code

Course

Credits

SK4T907

Workplace project in Digital Marketing

Workplace project in Digital Marketing (SK4T907) is a 45-credit course on BS Digital Marketing, with 450 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Workplace project in Digital Marketing as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.

Audience, offer, and the evidence for both — Workplace project in Digital Marketing
Channel choice and what the channel cannot do — Workplace project in Digital Marketing
Message, proof, and a measure of response — Workplace project in Digital Marketing
Ethics of persuasion and claims that must not be made — Workplace project in Digital Marketing
A campaign or content decision with a budget line — Workplace project in Digital Marketing
A recommendation a client could act on — Workplace project in Digital Marketing

SKYS208

Honours file in Digital Marketing

Honours file in Digital Marketing (SKYS208) is a 45-credit course on BS Digital Marketing, with 450 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Honours file in Digital Marketing as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.

Audience, offer, and the evidence for both — Honours file in Digital Marketing
Channel choice and what the channel cannot do — Honours file in Digital Marketing
Message, proof, and a measure of response — Honours file in Digital Marketing
Ethics of persuasion and claims that must not be made — Honours file in Digital Marketing
A campaign or content decision with a budget line — Honours file in Digital Marketing
A recommendation a client could act on — Honours file in Digital Marketing

Assessment

Modules are assessed through a published mix of coursework, applied projects, and examinations. Exam windows are announced in advance so students in other time zones are not forced into overnight sittings. Alternative arrangements are available where documented.

Admission requirements

Academic entry

Bachelor's degree from an accredited institution
Minimum GPA equivalent of 2.5 on a 4.0 scale

English language

English proficiency (IELTS 5.5 or equivalent)

Documents

Statement of Purpose (500 words minimum)
Two academic or professional references

Programme questions

How long is the BS Digital Marketing?

The published duration is 36 months. Teaching language: English. Actual time-to-complete depends on mode and any recognised prior learning.

Can I study this from my country?

This is a fully online award. You study from your country. No student visa and no campus relocation are required.

What does it cost?

Degree tuition for this award is published as £0 / tuition-free on the online pathway. Examination or administrative fees may apply at checkout — never an annual tuition invoice. Check the Fees page for any extras.

What are the entry requirements?

Requirements are grouped on this page (academic, English, documents). Equivalent qualifications are considered. English may be waived after prior English-medium study.

How is the programme assessed?

Assessment is typically a mix of coursework, projects, and examinations. Doctoral awards include a thesis or dissertation and an oral examination. Details sit in the programme specification and module outlines.

Will this award be recognised where I live?

Recognition of the award for local employment, professional licence, or ministry attestation is decided by your employer or regulator. FollowLap University publishes verification pages for certificates. We do not claim automatic equivalence in every country.

How do I apply?

Start an application on this website. Progress is saved from the first step. Admissions: admissions@followlap.com.

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Curriculum

Stage 1 — 900 hours

Code	Course	Credits
SIGVN01	Audience and offer Audience and offer (SIGVN01) is a 45-credit course on BS Digital Marketing, with 450 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Audience and offer as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone. Audience, offer, and the evidence for both — Audience and offer Channel choice and what the channel cannot do — Audience and offer Message, proof, and a measure of response — Audience and offer Ethics of persuasion and claims that must not be made — Audience and offer A campaign or content decision with a budget line — Audience and offer A recommendation a client could act on — Audience and offer	45
SJAUG02	Channel plan Channel plan (SJAUG02) is a 45-credit course on BS Digital Marketing, with 450 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Channel plan as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone. Audience, offer, and the evidence for both — Channel plan Channel choice and what the channel cannot do — Channel plan Message, proof, and a measure of response — Channel plan Ethics of persuasion and claims that must not be made — Channel plan A campaign or content decision with a budget line — Channel plan A recommendation a client could act on — Channel plan	45

Code

Course

Credits

SIGVN01

Audience and offer

Audience, offer, and the evidence for both — Audience and offer
Channel choice and what the channel cannot do — Audience and offer
Message, proof, and a measure of response — Audience and offer
Ethics of persuasion and claims that must not be made — Audience and offer
A campaign or content decision with a budget line — Audience and offer
A recommendation a client could act on — Audience and offer

SJAUG02

Channel plan

Audience, offer, and the evidence for both — Channel plan
Channel choice and what the channel cannot do — Channel plan
Message, proof, and a measure of response — Channel plan
Ethics of persuasion and claims that must not be made — Channel plan
A campaign or content decision with a budget line — Channel plan
A recommendation a client could act on — Channel plan

Stage 2 — 900 hours

Code	Course	Credits
SJ0UU03	Message and creative Message and creative (SJ0UU03) is a 45-credit course on BS Digital Marketing, with 450 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Message and creative as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone. Audience, offer, and the evidence for both — Message and creative Channel choice and what the channel cannot do — Message and creative Message, proof, and a measure of response — Message and creative Ethics of persuasion and claims that must not be made — Message and creative A campaign or content decision with a budget line — Message and creative A recommendation a client could act on — Message and creative	45
SJUTN04	Measurement Measurement (SJUTN04) is a 45-credit course on BS Digital Marketing, with 450 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Measurement as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone. Audience, offer, and the evidence for both — Measurement Channel choice and what the channel cannot do — Measurement Message, proof, and a measure of response — Measurement Ethics of persuasion and claims that must not be made — Measurement A campaign or content decision with a budget line — Measurement A recommendation a client could act on — Measurement	45

Code

Course

Credits

SJ0UU03

Message and creative

Audience, offer, and the evidence for both — Message and creative
Channel choice and what the channel cannot do — Message and creative
Message, proof, and a measure of response — Message and creative
Ethics of persuasion and claims that must not be made — Message and creative
A campaign or content decision with a budget line — Message and creative
A recommendation a client could act on — Message and creative

SJUTN04

Measurement

Audience, offer, and the evidence for both — Measurement
Channel choice and what the channel cannot do — Measurement
Message, proof, and a measure of response — Measurement
Ethics of persuasion and claims that must not be made — Measurement
A campaign or content decision with a budget line — Measurement
A recommendation a client could act on — Measurement

Stage 3 — 900 hours

Code	Course	Credits
SJKU205	Campaign file Campaign file (SJKU205) is a 45-credit course on BS Digital Marketing, with 450 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Campaign file as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone. Audience, offer, and the evidence for both — Campaign file Channel choice and what the channel cannot do — Campaign file Message, proof, and a measure of response — Campaign file Ethics of persuasion and claims that must not be made — Campaign file A campaign or content decision with a budget line — Campaign file A recommendation a client could act on — Campaign file	45
SKESV06	Capstone: marketing file Capstone: marketing file (SKESV06) is a 45-credit course on BS Digital Marketing, with 450 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Capstone: marketing file as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone. Audience, offer, and the evidence for both — Capstone: marketing file Channel choice and what the channel cannot do — Capstone: marketing file Message, proof, and a measure of response — Capstone: marketing file Ethics of persuasion and claims that must not be made — Capstone: marketing file A campaign or content decision with a budget line — Capstone: marketing file A recommendation a client could act on — Capstone: marketing file	45

Code

Course

Credits

SJKU205

Campaign file

Audience, offer, and the evidence for both — Campaign file
Channel choice and what the channel cannot do — Campaign file
Message, proof, and a measure of response — Campaign file
Ethics of persuasion and claims that must not be made — Campaign file
A campaign or content decision with a budget line — Campaign file
A recommendation a client could act on — Campaign file

SKESV06

Capstone: marketing file

Audience, offer, and the evidence for both — Capstone: marketing file
Channel choice and what the channel cannot do — Capstone: marketing file
Message, proof, and a measure of response — Capstone: marketing file
Ethics of persuasion and claims that must not be made — Capstone: marketing file
A campaign or content decision with a budget line — Capstone: marketing file
A recommendation a client could act on — Capstone: marketing file

Stage 4 — 900 hours

Code	Course	Credits
SK4T907	Workplace project in Digital Marketing Workplace project in Digital Marketing (SK4T907) is a 45-credit course on BS Digital Marketing, with 450 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Workplace project in Digital Marketing as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone. Audience, offer, and the evidence for both — Workplace project in Digital Marketing Channel choice and what the channel cannot do — Workplace project in Digital Marketing Message, proof, and a measure of response — Workplace project in Digital Marketing Ethics of persuasion and claims that must not be made — Workplace project in Digital Marketing A campaign or content decision with a budget line — Workplace project in Digital Marketing A recommendation a client could act on — Workplace project in Digital Marketing	45
SKYS208	Honours file in Digital Marketing Honours file in Digital Marketing (SKYS208) is a 45-credit course on BS Digital Marketing, with 450 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Honours file in Digital Marketing as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone. Audience, offer, and the evidence for both — Honours file in Digital Marketing Channel choice and what the channel cannot do — Honours file in Digital Marketing Message, proof, and a measure of response — Honours file in Digital Marketing Ethics of persuasion and claims that must not be made — Honours file in Digital Marketing A campaign or content decision with a budget line — Honours file in Digital Marketing A recommendation a client could act on — Honours file in Digital Marketing	45

Code

Course

Credits

SK4T907

Workplace project in Digital Marketing

Audience, offer, and the evidence for both — Workplace project in Digital Marketing
Channel choice and what the channel cannot do — Workplace project in Digital Marketing
Message, proof, and a measure of response — Workplace project in Digital Marketing
Ethics of persuasion and claims that must not be made — Workplace project in Digital Marketing
A campaign or content decision with a budget line — Workplace project in Digital Marketing
A recommendation a client could act on — Workplace project in Digital Marketing

SKYS208

Honours file in Digital Marketing

Audience, offer, and the evidence for both — Honours file in Digital Marketing
Channel choice and what the channel cannot do — Honours file in Digital Marketing
Message, proof, and a measure of response — Honours file in Digital Marketing
Ethics of persuasion and claims that must not be made — Honours file in Digital Marketing
A campaign or content decision with a budget line — Honours file in Digital Marketing
A recommendation a client could act on — Honours file in Digital Marketing

Assessment

Admission requirements

Academic entry

Bachelor's degree from an accredited institution
Minimum GPA equivalent of 2.5 on a 4.0 scale

English language

English proficiency (IELTS 5.5 or equivalent)

Documents

Statement of Purpose (500 words minimum)
Two academic or professional references

Programme questions

How long is the BS Digital Marketing?

The published duration is 36 months. Teaching language: English. Actual time-to-complete depends on mode and any recognised prior learning.

Can I study this from my country?

This is a fully online award. You study from your country. No student visa and no campus relocation are required.

What does it cost?

What are the entry requirements?

Requirements are grouped on this page (academic, English, documents). Equivalent qualifications are considered. English may be waived after prior English-medium study.

How is the programme assessed?

Will this award be recognised where I live?

How do I apply?

Start an application on this website. Progress is saved from the first step. Admissions: admissions@followlap.com.

Recognised & Accredited